MegaTrends to Opportunities
Facebook's ad revenue mix on its IPO date, May 18 2012, was 95% desktop, 5% payments, and 0% from mobility. Fast forward to Q2 2015, mobile advertising revenues is now almost double that of desktop ad revenues. Why? Because they understood the trend of mobile computing with smartphones and tablets. It is highly likely Facebook would have not become such a dominant force for advertising had they not foreseen the potential of commerce going mobile and the importance of connecting with their customers anytime any place.
Trends today are not like yesterday's trends. They are much quicker to emerge, become mainstream faster, and if you don't see and understand them before your rivals, you will never be able to be the dominant player you should be, or worst, go the boneyard.
MegaTRENDS to Opportunities helps our clients to create clarity and confidence in seeing what global changes are most important to them, how the landscape can change, and the resulting opportunities they can pursue.