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Competitive Intelligence
Competitive intelligence has traditionally focused on, "what are my competitors doing and what should I do about it?" However, threats are as much a competitors' making as it is about a company's own ability to be competitive.
Yes, one has to constantly keep rivals in a clear line of sight but it is also critical to understand other disruptive forces such as supply, customer power, access to financing, shifting norms, commoditization, and more.
Vaxa's competitive intelligence create insights not just on competitors but other internal and external disruptors that stand to derail a company at the next turn.