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Client Case
MegaTrends Lead to Major Growth Opportunities

For this storied technology player, past success and growth had a great deal to do with the trust its customers placed on the company "to do what is right". But, this was proving to be not enough.

The team started to explore alternate dimension to identifying wholly new ways to start identifying new-to-the-company growth horizons.

Vaxa was asked to assist the team with our MegaTRENDS expertise.

the PROBLEM
discovery
Results

Tab Content One

The corporate strategy of this Fortune 25 technology company wanted to increase the quality of its growth opportunity pipeline. The team quickly realized, after some preliminary research, it didn't have the capabilities and tools in place to uncover the necessary foresight and to translate that research into relevant opportunities for further exploration.

Vaxa was asked to work with team and adapt its process of MegaTrends to Opportunities as a way to accelerate bridging from research to a portfolio of realistic growth opportunities.

Where the team was most challenged was the broadness of the topics, making sense of and dealing with the vast amount of information, whether they had the most relevant information and sources, and most importantly, the ability to bridge from data to market opportunities.

We work with both a small core client team as well as extended teams in North America, Europe, and Asia-Pacific. This is always an important element of this type of assignment since it increases the probability of implementation success for attractive opportunities.

Tab Content Two

We started working with the client team to first understand the details of the work they had done and how Vaxa's MegaTrends strategic framework can be modified to start making tangible progress toward creating a portfolio of opportunity pools. This resulted a new process being agreed to, data points, sources, and how to bridge from research to insights to growth opportunities.

The starting point that grounded our work was agreeing to the general type and potential impact of the growth horizons that would be attractive to the client. We also had to remain flexible enough that even though these boundaries were defined, it did not mean the direction was so fixed that if the research took us down a path that was unforeseen, we could not pursue it.

We designed the process so we included internal and external thought leaders that addressed emerging issue directly and indirectly related the client core business and their broader industry.

A key challenge was dealing broad trends such as Changing Demographics and Globalization and keep the team heads' high enough to they kept their eyes on the end goals. This is where Vaxa's MegaTrends framework play a key role in focusing the effort.

Tab Content Three

After ten (10) weeks of working with client team, we identified over twenty opportunities, from which four (4) were selected for deeper exploration and business case development. Opportunities were related to:

Climate change
Government-to-Consumer communications.
Disaster Preparedness
Mobile Banking

It was important to create alignment with direct and indirect stakeholders. Therefore, the team worked closely internal business units and potential alliance partners to detail the the strategic and tactical details for each of the short list of opportunities.

Within twelve months, a corporate initiative was launch around "green" and "smarter" businesses.

Client CaseMegaTrends Lead to Major Growth Opportunities

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Client Case
MegaTrends Lead to Major Growth Opportunities