Increasing Industries Mindshare for a Leading Software Company
Success in one industry is not always replicable in another for a vast range of reasons, even if your product is superior to the competition's. Supported by our branding expertise, Vaxa provided the muscle to determine why three industries have consistently alluded SoftwareCo. from gaining the level of traction they have enjoyed in almost dozens of other segments.
We designed a comprehensive research framework targeting customers in the North America, Europe, and Asia-Pacific to uncover customer's resistances and to create a global branding strategy to increase mindshare.