Case Studies
Selected Assignments
A record of our work — the challenges, the reframing, and the outcomes, across growth strategy, revenue channels, and market intelligence engagements.
Medical Devices · Consumer Health
Creating the AED Category
Category created — automatic external defibrillators
Cross-industry insight panels created a category that didn't exist. AEDs are now standard equipment everywhere.
Technology · Disaster Preparedness
Technology & Disaster Preparedness
New category of technology engagement identified
Megatrends research surfaced a structural gap in disaster response technology — before COVID exposed it globally.
Medical Devices · Sweden
Market Expansion & Platform Transition
Radiotherapy division acquired. Platform transition underway.
Adjacent market entry strategy delivered. Major radiotherapy acquisition completed, followed by a series of M&A transactions.
Technology · Enterprise Software
Enterprise Software Channel Strategy
Complete channel strategy and partner ecosystem delivered
Channel architecture designed from the revenue target down. Ecosystem built to the specification.
Telecommunications · Europe
Strategic Reframing — Future of Communications
$1M strategic engagement. Question reframed. New strategic direction.
The question on the table was wrong. Reframing it opened a significantly larger strategic inquiry.
Consumer Goods · Innovation
Innovation Process & IP Monetization
New innovation process operational. IP monetized across four industries.
Innovation process rebuilt for commercial outcomes. Dormant IP monetized across four new industries.
Digital Health · Medical Wearables
Regulatory Navigation & Market Entry
Global academic entry achieved. Mainstream trials entered.
Academic medical center entry built the evidence base. FDA acceptance for mainstream trials followed.
what doesn't change
The industry and client change on each assignment. The discipline never does.
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These are a small set of client assignments. The pattern repeats across hundreds of engagements, in nearly every industry that has brought Vaxa a problem it was challenged with.
02
Finding the opportunity is the easy half.
Vaxa is fixated on the other half — building it until it holds up on both the income statement and a balance sheet.
03
