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Case Studies

Selected Assignments

A record of our work — the challenges, the reframing, and the outcomes, across growth strategy, revenue channels, and market intelligence engagements.

Medical Devices · Consumer Health

Creating the AED Category

Category created — automatic external defibrillators

Cross-industry insight panels created a category that didn't exist. AEDs are now standard equipment everywhere.

Medical device division of a diversified technology company

Growth Strategy · Strategic Innovation

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Technology · Disaster Preparedness

Technology & Disaster Preparedness

New category of technology engagement identified

Megatrends research surfaced a structural gap in disaster response technology — before COVID exposed it globally.

Coalition of global technology companies

Growth Strategy · Emerging & New Markets

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Medical Devices · Sweden

Market Expansion & Platform Transition

Radiotherapy division acquired. Platform transition underway.

Adjacent market entry strategy delivered. Major radiotherapy acquisition completed, followed by a series of M&A transactions.

Swedish medical device company

Revenue Channels · Growth Strategy

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Technology · Life Sciences

Life Sciences Market Entry

$100M committed within six months

$1.4B in new revenue. $125M invested. A corporate venture capability built from scratch.

Fortune 500 technology company

Growth Strategy · New Market Entry

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Semiconductors · Technology

IP Monetization — Digital Displays

Two new markets identified and ecosystem seeded.

Thought leader panels identified two markets for idle silicon IP. Ecosystem seeded for both.

Global semiconductor company

Growth Strategy · Monetizing IP Technologies

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Technology · Enterprise Software

Enterprise Software Channel Strategy

Complete channel strategy and partner ecosystem delivered

Channel architecture designed from the revenue target down. Ecosystem built to the specification.

Fortune 500 enterprise software company

Market Intelligence · New Channels Ecosystem

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Telecommunications · Europe

Strategic Reframing — Future of Communications

$1M strategic engagement. Question reframed. New strategic direction.

The question on the table was wrong. Reframing it opened a significantly larger strategic inquiry.

European telecommunications and handset manufacturer

Growth Strategy · Venturing & Innovation

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Consumer Goods · Innovation

Innovation Process & IP Monetization

New innovation process operational. IP monetized across four industries.

Innovation process rebuilt for commercial outcomes. Dormant IP monetized across four new industries.

Global consumer packaged goods company

Growth Strategy · Strategic Growth & Innovation

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Advanced Materials · Smart Glass

Advanced Materials — Smart Glass

First customer secured through the vision panel process

Application frontier mapped across industries. Smart glass reframed as adaptive surface technology.

Global glass manufacturer

Growth Strategy · Future Foresight

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Digital Health · Medical Wearables

Regulatory Navigation & Market Entry

Global academic entry achieved. Mainstream trials entered.

Academic medical center entry built the evidence base. FDA acceptance for mainstream trials followed.

US medical wearable device company

Growth Strategy · New & Adjacent Markets

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what doesn't change

The industry and client change on each assignment. The discipline never does.

01

These are a small set of client assignments. The pattern repeats across hundreds of engagements, in nearly every industry that has brought Vaxa a problem it was challenged with.

02

Finding the opportunity is the easy half.
Vaxa is fixated on the other half — building it until it holds up on both the income statement and a balance sheet.

03

An insight that stays a slide is worthless. Every case on this page ends in a number — not a recommendation left on a shelf. We are singlemindedly focused on getting to lasting and tangible results.

Want a grounded but different perspective on a vexing issue?

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