Vaxa Inc. - Strategy & Marketing Research

Vaxa Inc. helps companies to identify new market opportunities and refine marketing tactics across a range of industries and geographies.

Our quantitative & qualitative research have been used to analyze new & adjacent markets, and to refine tactics in channels & alliances, new products & services, branding, pricing & competitive analysis.

Patient recruitment is the #1 cause why drug companies consistently miss delivering new products to market. Vaxa's analysis shows that a structured marketing approach can reduce this problem.

One might think that staid industries are devoid of new growth opportunities. To the contrary. This piece on the Electric Utility industry shows that even in regulated industries - it is not necessarily a high wire act to find new revenue opportunities.

Companies have many options to become market leaders. However, some strategies & tactics employed often flies in the face of logic. Read about nine strategic alternatives that can lead to differentiation.

History can be a great indicator on how new technologies and industries will evolve over time. This article draw parallels between how radio & the internet were started and became significant.