Vaxa Inc. - Strategy & Marketing Research

Vaxa Inc. is a consulting & research firm that helps companies to increase revenues by identifying new business opportunities and refining marketing tactics.

Vaxa was founded in 1998 and has helped our clients to identified over $400B in new revenue opportunities.

Patient recruitment is the #1 cause why drug companies consistently miss delivering new products to market. Vaxa's analysis shows that a structured marketing approach can reduce this problem.

One might think that staid industries are devoid of new growth opportunities. To the contrary. This piece on the Electric Utility industry shows that even in regulated industries - it is not necessarily a high wire act to find new revenue opportunities.

Companies have many options to become market leaders. However, some strategies & tactics employed often flies in the face of logic. Read about nine strategic alternatives that can lead to differentiation.

History can be a great indicator on how new technologies and industries will evolve over time. This article draw parallels between how radio & the internet were started and became significant.