Vaxa assisted this technology solutions provider to identify and puruse a portfolio of opportunities in the pharmaceutical & biotechnology industries.
The key issue became identifying potential adjacent industries opportunities that require minimal or no changes to existing solutions.
Approach
Applied Vaxa's Adjacency Mapping technique to analyze the value chain beyond the periphery of the life science industry.
Three (3) Thought Leader Panels to identify the locations of similar technology and healthcare convergences.
Vaxa and client analysis of market size and the barriers to enter and how to displace competitors.
Outcome
Selected one healthcare industry sector estimated at $8B/year to pursue.
Segmented the market to identify the most attractive segments and geographic markets together with the strategies and tactics to address the unique needs of each segment.
Identified a global portfolio of partners to facilitate quick market entry.
Determine market investments and organization needed including partner programs, solutions customization, and local market program customization.
Client Results
Partnered with over twenty-five companies from industry solution providers, system integrators, and resellers.
Adapted core technologies and products to adjacent market needs.
Generated several hundred million dollars within 18 months of entry.
