| Issues |
- This Fortune 500 semiconductor company wanted to more clearly see the growth opportunities for digital displays over the next 2-4 years.
- A key and decisive issue related to what role could and should the company play in the future opportunities.
- The company needed to determine the levels of investments.
- To minimize risks, it was critical to identify a portfolio of alliances.
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| Approach |
- Envision how the display industry could evolve over time.
- Establish the critical assets that will be needed for success.
- Determine the level of alignment between the company's core capabilities and the opportunities.
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| Approach |
- Created clarity around a portfolio of industry applications where digital displays can replace coventional technologies.
- Detailed a set of alternative business and revenue models and how they might change as the company's market experience increases.
- From an initial list of over twenty companies, settled on three partner companies to initiate dialogue.
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| Client Results |
- Plan to customize techology to address specific market needs.
- Partnered with several companies with complimentary core technologies, products, and market experiences.
- Wall Street Journal annoucement of the company's intent to enter the industry
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