Vaxa thought leadership addresses a range of subjects. The intent is to share our expertise and ideas with those who are interested in industry trends, Vaxa's key learnings from its range of client assignments, and keeping up to date on the latest thinking. Patient Recruitment - A Marketing-Centric Approach US pharmaceutical companies often miss their deadlines when testing new drugs. Recruiting patients to participate in the trials is the #1 reason deadlines are missed to launch new drugs. A marketing centric approach to manage the recruitment of patients for clinical trials could speed things up considerably. Deja Vu - Radio vs. Internet This opinion white paper from Vaxa Inc. draws parallels between when radio was first introduced as a mass media technology and when the internet took off. 9 Routes to Industry Leadership Industry leadership sometimes take strategic leaps but it also takes fundamental thinking that goes back to what the market needs and does not know it. Nine Routes provide ideas on where and how to look for those initial steps to become an industry leader. Growth Innovation in the Electric Utility Industry The last few years have been distressing for anyone who believes that innovation is key driver to growth. But, what's the alternative? Benchmarking the best practices of everyone else in the business? It provides undifferentiated and uninspired strategies that does not position a company for future leadership. The Internet - A New Industrial Order The Internet will change the relationship between consumers and producers in ways more profound than you can yet imagine. The Internet is not just another marketing channel; it's not just another advertising medium; it's not just a way to speed up transactions. The Internet is the foundation for a new industrial order.