Vaxa serves companies in all aspects of Travel including:

• Travel agencies.
• Tour operators.
• Cruise lines.
• Internet reservations and services.

For the past several years, the travel industry has been anything but up. However, the last few years provide perspectives on this climate.

A slow economy at the beginning of this decade already had a number of segments in trouble, most notably the airlines. The events of September 11 made the issues more visible. Although confidences are rising slowly, tour operators are still reeling from the loss of sales after the terrorist attacks. With less than stellar corporate performance, companies cut back on business travel expenditures. In addition, the leisure traveler stayed closer to home, driving instead of flying to vacation spots.

The $500B travel industry has been pummeled. Like other industries, there has been a spate of mergers, especially around tour operators, hotels, and cruise lines. The cruise line industry is the lone bright spot.

Online discount travel services is creating a wave in the travel industry. This caught the major airlines off guard and they are now fighting with their own operations. The internet will disrupt the industry.

Vaxa's Value Proposition in Travel

With the business climate driving change, Vaxa capabilities provide competitve insights by more deeply anticipating what travelers will need in the future. This is true for corporate and leisure travel.

Vaxa provides the foundation for travel companies to go back to basics and explore fundamental questions about:

• How do people want to find out about leisure travel?
• What is and will be their preferred way of purchasing these services?
• What kind of experiences are they looking for?
• Who are likely to look for different experiences, and what experiences?
• What are the future implications to business travel of the current economy?

This provides the underpinings of a portfolio of future growth opportunities that will drive wholly new products or a reconfiguration existing products. It helps to align products with new target segments, identify partners to round of the service offerings, and set in motion the new levels of customer service and loyalty to aim for.

To find our more about Vaxa's capabilities in this area, please contact us at travel@vaxainc.com .