Vaxa serves companies in all aspects of Banking including:

• Consumer banking
• Investment & brokerage services
• Mortgages
• Credit cards
• Mutual and Pension funds
• Online banking

With the ratification of the Gramm-Leach-Bliley Act in 1999, now the goal is to become bigger, faster, more nibble - with banks consolidating, leveraging the Internet and other tools to sell more products and services to more customers. The Act also eased restrictions on foreign firms' expansion in the US prompting large foreign players to gobble up US companies. Besides expansion opportunities, brokerage and investment banking companies are still facing continued questions about accountability. With issues about fiduciary responsibilities, the industry must regain the confidence of the public.

The soft global economy has been both a boon and bust. With the increase consumer loans and second mortgages on one hand, on the other hand, many real estate and commercial loans have gone into default. As more people place money into the financial markets and less into deposit accounts, the ability for banks to adapt is the key to survival.

Companies are now increasing their customer focus as the key to regaining their confidence. To win customers back, banks are offering innovative customized segmented bundled or niche offerings along with much needed services. Products per household is one way that banks are using to measure their success.

Vaxa's Value Proposition in Banking

Vaxa capabilities provde support to address two of the most pressing concerns:

• Uncovering new opportunities to fuel future growth.
• Organic growth through a deepen presence with existing customers.

We uncover the changing needs of customers over the course of a life time. This drives to a larger 'share of wallet' and services consumed over a person's or business' life time. With small businesses being the backbone of the economy, they are in great need of an array of banking and related services - that banks and other financial institutions are positioned to provide.

Product innovation is one of the success factors that retain and attract new customers. An array of new products, that do not impart true customer value, is more of a liability than an asset.

Engendering customer loyalty and service are a mainstay of Vaxa's capabilities. Our processes bring exposure to other industries where a quantum amount of new insights can be gleaned and applied within banking.

To find our more about Vaxa's capabilities in this area, please contact us at banking@vaxainc.com .