The saying, "business is hell" is more true for retail than other industries. Although retail is by far the largest industry, it is still highly fragmented, based on the distribution of transactions, even with the spate of mergers over the last decade.
In a good or bad economy, retailers need to keep on top of customer buying habits, needs, and wants. Competitive pricing is a key factor in attracting customers but it does not necessarily create long lasting loyalty.
The success equation for retailers is easy! Get the right merchandize, to the right customer, at the right time, with the right service levels, at the right price. Its that simple -- but far from easy!
The implications and assumptions of this equation has far reaching consequences from renewed customer value propositions, to technology integration, and becomng more service focused.
Vaxa's Retail Value Proposition
Vaxa has worked with many successful retailers in segments such as gocery chains, large format stores, resturants, and discount retailers.
Our primary focus when working with retail clients is to develop strategies to increase share of wallet through dynamic segmentation, uncovering new growth models, customer growth, and creating alliance ecosystems.
To find our more about Vaxa's work in this area, please contact us at retail@vaxainc.com.
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