The U.S. house-ware and appliance industry is valued at over $60B. Three retail channels: discount super centers, specialty stores and department stores account for more than half of these sales.

Internet and mail order retailers that include direct-to-end users account for over five percent of domestic house-wares and appliances sales. However, this channel is expected to grow as brick-and-mortar retailers continue developing their e-commerce efforts. The Internet is still playing an information gathering role in informing potential customers of what is available.

Appliance manufacturers are also challenged with mounting competition from private label brands. As retail distributors consolidate or go out of business in light of the super centers, manufacturers are trying to regain their footing.

These trends are forcing industry players to rethink their channel strategy. To maintain customer growth, they have to continue to innovate to come up with products that fit the changing lifestyles. The dual income family and time constraints means reducing the time it takes for chores such as cooking, laundry, and general cleaning.

Vaxa's Value Proposition in Appliances

In creating deep customer insights, Vaxa identifies the emerging trends that are changing lifestyles, desires, and needs of customers. But this is a moving target.

This may change over time as trends shift. Vaxa supports growth efforts by unearthing emerging customer segmentation and understanding their preferences and creating the value proposition to deliver next generation products and solutions.

We execute innovative ways to reach customers, so our client develop a deeper understanding on how the market wants to purchase the products. This leads to a integrated channel strategy that incorporates a partner and channel ecosystem, finding the right partners, and determining the revenue flow through each channel and for each partner.

To find our more about Vaxa's capabilities in this area, please contact us at appliances@vaxainc.com.