Vaxa serves leading companies in Beverages including:

• Acoholic & non-acoholic beverages.
• Nutritional drinks .
• Recreational.
• Lifestyle.

A few large players dominate the beverage industry. There are numerous smaller regional niche companies that share what is left of the market.

The non-alcoholic beverage industry is competitive and barriers are hard to maintain as evidence by the hundreds of "me too" products on the shelves. The alcoholic segment is characterized by maturity and low growth and is struggling against health awareness by consumers.

To maintain growth, companies have begun relying on varying existing products such introducing new flavors and looking to non-carbonated beverages for growth. The trend is toward non-carbonated beverages such as fortified water whereas alcoholic beverage companies are placing more focus on ' fun and active healthy lifestyles'.

Vaxa's Value Proposition in Beverages

We bring our expertise in understanding customer behavior and Emerging Trends. We have conducted numerous customer preference studies, value proposition analyses, and segmentation studies. Through our outside-in research capabilities, we help to locate emerging needs and anticipate what customers' will want in the future.

With our knowledge and experience in supporting product development such as product conception, usability testing, differentiation, and refinement, we help to accelerate market entry.

To find our more about Vaxa's capabilities in this area, please contact us at beverages@vaxainc.com.