Ask, "what is media today?", and the answer is still in flux. What is media ten years from now will be as different as the answer you would have gotten ten years ago.
Convergence and one-stop shopping are still big plays being pursued by the large media companies. We've seen structural parallels between media and other industries like financial services.
There are two major strategic challenges that large media companies face.
First, to look beyond delivering entertainment and addressing cross-segment customer needs. The intent is to beyond one-time experiences and to facilitate interactions, inform & educate audiences, create new knowledge, and so on.
Secondly, creating alliance ecosystems so that assets are "owned" without the financial risks and burden. Future customer value propositions are more complex which requires a multitude of assets and capabilities that no one company owns.
Therefore, competencies in creating differentiated foresight and alliances become critical success factors.
Vaxa's Media Value Proposition
Vaxa has addressed some of the most challenging future revenue questions for media companies like mobile commerce, living room of the future, technology and daily life, the future of information digestion, and technology convergence.
Our assignments have results in new products be identified which are in the market today.
Vaxa forward looking research processes like Thought Leader Panels, Market Immersion, and MarketPROBE™ help to challenge and stretch how media companies envision future opportunities and to create a portfolio of investment options to pursue new future revenues.
To find our more about Vaxa's capabilities in this area, please contact us at media@vaxainc.com .
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