The Channel Ecosystem is a combination of knowing what channels to use for which customers and making those channels work together to maximize revenues and margins. The customer is a critical but not the only criteria that determines the design of ecosystem that will serve them. Customers are, however, a first point of reference in designing a channels ecosystem. Armed with customer channel preferences, different channel types can be identified and their roles assessed and weighted relative to the value they add to the different stages of the customer experience. To remain competitive, however, Channels Ecosystem Innovation is a key mandate to create wholly new customer experiences and develop breakthrough go-to-market strategies. It goes far beyond what customers are "used to". Vaxa's deep channels expertise addresses today's channels performance issues and look beyond that to new and far reaching customer channel experiences. To find out more about how Vaxa has helped clients in this area, please contact us at backend@vaxainc.com.