Customer Relationship Management (CRM) tanslates data and information about customers into leverageable assets. CRM is fundamental to managing how customers experience a company and the value created and delivered to customers. Vaxa has developed a proprietary CRM model called Value Exchange™. It uses internal & external customer data to analyze the customer behavior-attitude relationships as a means to identifying the value drivers of different customer segments. We use analytical rigor to observe a range of actual behaviors and attitudes like purchases and satisfaction levels to create new levels of customer insights. These insights drive a portfolio of marketing actions like how to increase share of wallet, reduce defections/churn, or increase satisfaction levels. Vaxa often customizes our Value Exchange model and imbed it in our clients' organization so it becomes an internal capability. To find out more about how Vaxa has helped clients in this area, please contact us at backend@vaxainc.com.