Vaxa's brand research mainly focuses on applying corporate psychographics & brand attrubutes to drive market share - particularly across multiple industries and geographies.
Our brand research is often used to refine customer segmentation based on attributes such as:
- Share of wallet and buying influences.
- Current and future product or solution needs.
- Customer buying preferences.
- Short and long term purchase intent.
Invariably, our segmentation analysis will inform the development of a portfolio of marketing collateral so that each customers' business issue is directly addressed. We work with our client's creative agency to perform the "copy testing" on this collateral.
We employ rigorous quantitative research with decision-makers and influencers. Our approach involves a combination of surveys, in-depth interviews, and focus groups. The research methodology is customized to align with the project goals, timing, and budget.
Our segmentation helps customers to allocate scare resources where they will deliver the highest returns.
To find out more about how Vaxa has helped clients in this area, please contact us at backend@vaxainc.com
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