Buyer Behavior provides the foundation up on which a multitude of other channels strategies and tactics are based - e.g., what channels are most critical and how much revenues will flow through each of them? Vaxa's buyer behavior research expertise quantitatively and qualitatively decomposes the customer buying behavior - from the time they start to collect product information, to the actual purchase, through to post sales. We create the buyer behavior details that facilitate decision making for: Which channels are most important - by product and customer segment? How does one channel relate to another? Why do some customers prefer specific channels for certain stages of their buying process and others use different channels as they move through the buying cycle? What are the key customer drivers for channel selection? How aligned is the current channels strategy to customer expectations? To find out more about how Vaxa has helped clients in this area, please contact us at backend@vaxainc.com.