Routes to Market or RTM is a hands-on planning process by which the channels or routes are determined for different products and services. It is used for existing and new products. RTM brings together many dimensions like product definition, market segmentation, customer preferences, channels analysis, and selling tactics to determine optimum routes for products, services, or solutions. Vaxa’s proprietary RTM methodology brings rigor and discipline to determine what channels are most appropriate to which solutions, the role of each channel, how leads will handled, resource requirements, and numerous other critical implementation issues. How Vaxa creates Routes-to-Market vary from company to company. We often work with small core client teams to develop the basis of the RTM plans which is refined through additional internal and external discussions. To find out more about how Vaxa has helped clients in this area, please contact us at backend@vaxainc.com.