Large budgets are spent on a myriad of integrated marketing campaigns (IMC) - like television, radio, print advertisement, and direct mail. However, measuring their effectiveness and impact on incremental revenues is a good guess, at best, and ineffective use of financial resources, at its worst.
Vaxa's IMC Modeling has driven higher returns on campaign expenditures in areas such as:
- Maximize return on investments on a portfolio of marketing campaigns.
- Better understand the impact of campaign mix on sales volume.
- Make more informed decision on current and future media investments.
- Analyzing the sales impact for a "heavy up" in TV, print, or other media.
As with other Vaxa models, we will customize Vaxa's IMC Model so it becomes an imbedded capability with our client's marketing organization.
To find out more about how Vaxa has helped clients in this area, please contact us at backend@vaxainc.com.
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