Customers' preferences are not wholly under their control - there are self-motivating factors as well as external triggers that force customers to make choices. This is as true for corporations as it is for consumers.
Developing customer segmentation is a dynamic issue.
Dynamic Segmentation™ is a novel Vaxa approach that helps companies to segment and see their customers in wholly new ways. It leads to differentiated marketing strategies & tactics.
Dynamic Segmentation draws parallels between the business and consumer markets. For example, most individuals and corporations are constantly evolving and changing their buying habits, operating structure, the types of products and service they consume, and so on. These and other contextual attributes are place above traditional segmentation criteria to derive fresh market segmentation models.
Dynamic Segmentation industry examples include:
- Information Technology - e.g., hardware, software, & services
- Telecommunications - e.g., mobile commerce, bundled services, & new mobile devices.
- Consumer Goods - e.g., nutriceuticals.
- Insurance - e.g., healthcare benefits.
- Semiconductors - e.g., digitial displays.
- Healthcare - e.g., medical devices and disposals.
Vaxa pioneered concepts such as "user based segmentation" for the IT industry.
To find out more about how Vaxa has helped clients in this area, please contact us at backend@vaxainc.com.
|
|
