TrendWatch™ is an early detection process that allows companies to anticipate barely detectable changes in customer sentiment.
It is used where the customer is either businesses or consumers.
Vaxa addresses fundamental issues in TrendWatch - e.g.,
- When does a trend become a trend?
- What patterns of behavior does one look for when researching trends?
- Which sources will provide reliable hints if customers have or likely to change their product or service preferences?
- What event(s) are likely to change a market ripple to a noticeable ground swell?
Vaxa has performed different kinds of trend studies for a range of industries.
We have worked with client teams when they have just an instinct that something is afoot in the market and they need other references to validate their gut feelings. Other times, we cast a wide net across many consumer and industry segments using a variety of data collection methods.
We are either validating our clients thinking or we are identifying trends in the marketplace that was not previously visible to the team.
The results of TrendWatch are often used as a starting point to develop directional product concepts which can be further refined.
To find out more about how Vaxa has helped clients in this area, please contact us at research@vaxainc.com. |
