Our clients place as much value on Vaxa's comprehensive body of basic to advance statistical capabilities as they do on our ability to take a thought leadership role in defining the research and to ensuring the analytics create fresh and highly distinctive market and customer insights.
Often, client teams will have an idea of what they are looking for and they need a firm like Vaxa to help them to crystallize the issues and the research process.
Meaningful and insightful statistical analyses starts with addressing key issues such as – e.g., what purpose will the result be used, the hypothesis, assumptions, and methods of data collection. We listen to what our clients have to say, develop the research plan, and then refine that plan with them.
We apply our statistics to quantitative and qualitative studies.
A key to our success is selecting the most appropriate analytical tools that are most capable of providing deep insights.
We use a variety of basic or descriptive statistics including but not limited to – summaries, cross-tabulations, correlations such as Pearson and Cronbach’s alpha, t-test, median and percentiles, measure of central tendencies, and confidence intervals,
Our advanced methods include but is not limited to – multiple linear & non-linear regression, CHAID, multi-variate methods, ANOVA/MANOVA, cluster analyses, survey methods (e.g., linear and logistics regression), variance & standard error estimates, sampling design, and marginal effects.
We make extensive use of Discrete Choice or Trade Off Analysis for applications such as pricing, product design, and package design.
When performing statistical analyses, Vaxa uses a suite of software applications aligned with the task at hand.
To find out more about how Vaxa has helped clients in this area, please contact us at research@vaxainc.com. |
