Fact-based research is the foundation of how Vaxa identifies and creates differentiated market insights and foresight. Our research addresses issues faced by executives who are responsible for identifying and tackling new revenue opportunities (Front End) and those who are tasked with developing and implementing marketing tactics (Back End). We apply a combination of quantitative & qualitative research methods and tools ranging from Interviews, Web-base Surveys, Thought Leader Panels, OmniBus, Ethnography, and Focus Groups. We use advanced analytics including but not limited to linear and non-linear regression, discrete choice analysis, correlations, multi-variate methods, cluster analysis, and marginal effects. To find out more about how Vaxa has helped clients in this area, please contact us at research@vaxainc.com Innovative, fact-based research is the main way in which we drive market insights. Research acts as a foundation, but many other factors are considered when formulating strategies & tactics. We combine quantitative & qualitative approaches - whether on the Front or Back End.