Competitive business is like Le Tour de France – when a rider makes a move, you act appropriately – whether you decide to go faster, stay back, or just keep up. In other words, you watch your competitors to ensure you keep your options open.
Unlikely Le Tour, however, competitor moves can sometimes barely detectable in the marketplace. Today, companies are often surprised from new entrants coming in from outside of their industry. There are numerous examples where industry incumbents were thrown off balance when a competitor "just appeared", for example:
- The concept of the iPod is not revoluntary but Apple created a wholly new ecosystem for music-on-the-go and significantly increased the functionality of existing personal music players.
- Large format book retailers were surprised when Amazon changed the game of how books are purchased.
- It was start up companies that created the first browser and powerful search engines.
Competitors are no longer line-of-sight companies.
Vaxa’s portfolio of Competitive Intelligence capabilities leverage both primary and secondary research methods and covers all aspects competitiveness from:
- Forecasting new competitors.
- Creating insights into future competitors moves.
- Probably competitor responses to economic changes and customer sentiments.
- Linking competitor "interim" strategies to their future direction.
- Dissecting part of companies as a precursor to competitive moves.
To find out more about how Vaxa has helped clients in this area, please contact us at frontend@vaxainc.com.
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