Independent of the size of the company, alliances are an integral part in almost all strategies. Alliances have become a necessity but companies struggle to make them work for numerous reasons, for example,
- There is significant uncertainty on how specific opportunities will evolve over time, hence, what is needed for success.
- Customer value is not preordained.
- Alliance evolution is hard to predict – e.g., an alliance today might be a competitor tomorrow, or tomorrow’s competitor might become a partner.
- It is less about the initial legal agreements than it is about opportunities morphing and partners being able to adapt to changing conditions.
In a Vaxa study of the Fortune 1000 corporations, our research shows that each company has strategic alliances with an average of seven other companies - 41% were "very unhappy" with their alliance partners and 48% said said two more more partners had to be replaced within 12-24 months.
Vaxa assist companies with their Alliance Ecosystems in several different ways:
- Accelerate the pace at which potential alliance partners are identified and analyzed.
- Developing a portfolio approach to alliance investments.
- Codifying the identification, evaluation, & on-going performance of alliances.
- Imbedding within our client organizations a database-driven approach to alliances..
To find out more about how Vaxa has helped clients in this area, please contact us at frontend@vaxainc.com.
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