When ideas are in their formative or advanced stages of development, it is necessary to incorporate varying levels of market insights as a precursor to making further investment decisions or before a market launch.
Vaxa combines qualitative and quantitative research tools to evaluate customer attraction to a new or refined product.
We pay specific attention to overcoming many of the pitfalls with concept testing by:
- Integrating qualitative and quantitative research approaches.
- Framing the concepts in a way so their value components are clear.
- Presenting the concepts to customers in different forms.
- Ensuring the audience - consumers or businesses - are accurately identified.
- Correlating the results from different research methods.
We have used our concept testing methodologies not only to evaluate new products or services, but also to test alternative launch ideas - e.g., understanding customer attractiveness to different selling models.
Vaxa's Concept Testing research deliverables include but are not limited to:
- Prioritization of a portfolio of concepts
- Key driver analysis for each concept
- Recommendations for product or service refinement.
To find out more about how Vaxa has helped clients in this area, please contact us at frontend@vaxainc.com. |
