Growth through adjacent markets help companies to identify potential opportunities for growth that are outside, but closely related, to the current business. Adjacencies is one of the most effective ways for companies to leverage existing core assets.
There are two common mistakes companies make when looking at adjacent market opportunities. First, there is not a common understanding of what makes up core assets. And, this leads to them trying to built upon weak capabilities. Secondly, companies often over-reach and mis-read what it takes to pursue some of the adjacent markets.
Vaxa research tools and methods has helped clients to identify & validate new adjacencies. Our fact-based research approach ensures there is logic and consistency in how adjacent markets are defined and the metrics that make them attractive.
We have helped clients in identifying & pursuing adjacent markets in areas such as:
- Analyzing current technologies and locating opportunities outside of their core applications.
- Identifying similar business issues in other industries where existing products & services can be applied.
- Where superior competencies in channels, customer service, R&D, and other areas exist, identifying other markets and customers that place a high value on such competencies.
To find out more about how Vaxa has helped clients in this area, please contact us at frontend@vaxainc.com.
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