Previous work by Vaxa identified and detailed unmet market needs in an emerging industry.
Vaxa was engaged to align the product development plans with the market detailed needs.
Approach
Vaxa conducted a combination of industry expert interiews, focus groups and electronic surveys that uncovered, captured and verified the product specifications, their order of importance, and the process customers would want to implement the solutions.
The data collection processes used was a balanced between qualitative and quantitative methods that captured detailed specifications as well as organizational implementation barriers.
Outcome
Detailed product specifications priorized by:
Market segment
Time to implement
Product Sales & Marketing:
Layers of decision making to purchase the solution
.
Product branding & messaging.
Pricing structure
Client Results
Partnered with two of the top 100 companies to beta test the initial versions the product.
The product was initially marketed in the US and five European countries.
