Vaxa initially assisted TechCo to develop a compelling view on how the digital photgraphy industry will evolve over time. Then to identify the most compelling growth opportunities based on the industry evolution.
The growth opportunities surface many gaps in TechCo asset portfolio to pursue the opportunities. The answer was to develop an ecosystem of partners.
Approach
Through market immersions by holding interviews and group sessions in North Ameria and Europe, engaged customers who are avid picture takers to figure out how they saw their phorgraphy skills.
Create an analytical model along eight (8) dimensions to evaluate each company to rank their partnership potential.
Create two (2) Visionary Panels to provide input to project tradititional and digital photography will evolve, including to identify established and emerging players.
Assessed the company's assets to determine which growth opportunities they should be pursue over what period of time.
Outcome
Decide to leverage at least one internally developed core technology and that of one alliance partner.
Mapped a alliance ecosystem to how the growth opportunities will unfold over time.
Prioritized which company could be a 'good' partner today and those that should be tracked for the future.
Client Results
Launched the first product in the US, UK, France, and Germany.
Made eight equity investments in emerging companies in North America, Europe, and Asia Pacific
As a result of Vaxa's work, TechCo inherited a process to continually refresh their growth pipeline.
