This leading European successful wireless equipment provider wanted to more clearly understand the opportunity landscape as the internet and wireless technologies converge.
The leadership team was uneasy that it was being pre-empted by many personal device manufacturers but no company was taking the lead (re)define the value proposition to the business or consumer base.
Approach
Vaxa redefine the issue from "wireless/internet convergence" to ensure the growth landscape was broader.
Vaxa and the client team develop five (5) exploration or focal issues around business-to-business and consumers growth drivers.
Implemented two Visioning Panels, Market Immersions, and several large group ideation sessions..
Outcome
Four (4) major growth drivers emerged - three (3) in business and one (1) in the consumer sector.
Brought together a portfolio of partners to address a complete value net for each opportunity.
Strategically aligned the company's existing growth agenda with the new opportunities.
Client Results
Launched first handheld device that combined several functions into one.
Formed joint ventures with three (3) companies.
Roll out plan in North America and seven (7) European and Asian countries with twenty-four months.
